Over the past years, many industries have embraced the big data and digital marketing in their line of business. This is mostly because of the amazing advantages offered by the various web services. Healthcare is one of the industries that got taken over by web services – and although it is not a new trend for us – it is definitely one that recreates the image of healthcare institutions around the world.
The truth is, more than two thirds of Internet users looked online for health information the past year. This is more than an obvious sign for healthcare professionals to make a move and reposition themselves in the digital space. The opportunities that may arise from this step forward include a greater reach and personalization, improved performance and most importantly, a healthcare system that is connected from every aspect.